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‘Councils forecast to make £300m digital shift savings next year’

by on November 12, 2013

That headline comes from a article published last week:

Councils could account for one-tenth of massive £3bn savings predicted to be made across the entire public sector next year by shifting more transactions to lower-cost digital channels, a comprehensive survey has revealed.

Research commissioned by GOSS Interactive, based on a survey of 575 senior executives from 480 public sector organisations, shows local government could achieve potential £300m efficiencies next year by moving a fuller share of interactions to websites, mobile phones, social media and SMS services.

If you still have any doubt about the value of channel shift, here’s another key bit of data from the article:

Anthony Peake, marketing director of Goss Interactive and author of the report said: ‘With face to face transactions costing on average £8.62, telephone interactions costing £2.83 and online digital interactions costing less than 15p, the evidence of channel shift activity and the results anticipated, are very encouraging.

Our account team continues to support local authorities shift to online ways of working through our Smarter Planning scheme.

We’ve worked very hard with local authorities over the last 10 years or so on channel shift and we’ve been grateful for the enthusiasm and patience of (most) local authorities who have joined us on the journey.

However, it’s only when you read headlines like the one above that you realise how far we’ve all come.

  1. Dr. Bob Newell permalink

    It’s about time Chiltern District Council did at least one thing to help its hapless ‘customers’ and accepted Applications via the Planning Portal. It would clearly help save the rainforests, and save its Ratepayers some money, too!

  2. Ah, but the LA,s will lose their income stream from pre-app fees. How then to square the circle?

  3. Davison Mondon Associates permalink

    Is this the digital shift that it going to result in additional planning charges being levied in the not too distant future? Now you see it, now you don’t.

  4. Andrew Hirst permalink

    telephone interactions might cost the LPAs £2.83, but when clients try 40-50 times before getting through to the payment line then their time/£ doesn’t bear comparison!

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