Putting the user first: designing effective LPA web pages
We’ll be holding an event for LPAs in West Yorkshire in February on the benefits and challenges facing local authorities undertaking channel shift strategies.
Now that online submission of planning applications has become the norm, we’re continuing to work with LPAs on effective methods to help drive the percentage of electronic apps even higher.
In addition, we’re looking at ways LPA websites can improve their user journeys and make use of existing content and advice on the Planning Portal.
Back in October we ran a similar event with local authorities in the South West. This was a well-attended day with speakers from Socitm and a workshop on how to develop effective user journeys and customer-facing planning websites.
The day was attended by around 30 LPAs and general feedback was good. So good, we’re running another in Kirklees, West Yorkshire, on the 13th February. We expect invites to go out at the start of next week.
We also picked up the following post from Shropshire Council’s development team blog about how they used some of the user-centred design techniques covered in the event to good effect while planning the redesign of their own planning pages.
Here’s a link to the User Journey presentation (2.7MB PDF) from the event in October. It’s an introduction to practical methods for designing web pages for your customers. The workshop was run by a user experience expert who kindly gave permission to share the presentation.
Finally, here’s yet another link to our guidance on linking to the Portal effectively.